Everyone knows that Hollywood makes a big push in the summer since this is when they make most of their money. Or do they?
The Wall Street Journal tried to slip through the following nugget, hoping that reader-innumeracy would cover up their own innumeracy. In a June 25 article entitled "Summer of 44" they pointed out that the summer season is so important to Hollywood because:
"...the 18-week summer season ... accounts for 40% of all ticket sales..."
Do the math: 18 weeks is 35% of the year. That's right, they are worried to distraction about making 40% of their revenue in 35% of th year, while giving (obviously) short shrift to the 60% of their money that they take in during the other 65% of the year.
This is not a serious seasonal fluctuation. Jewelers (for example), make 23% of their revenue in just over 8% of the year (December).
It's probably a good thing the Hollywood types went into entertainment, instead of somewhere where their math skills might be needed.