My co-author, Marc Dotson, and I made a presentation today on the internet habits of Utahns.
The method is simple: get a list of popular search terms, run them through Google Trends, and see how often Salt Lake City comes up for different terms.
We're really concerned about porn: is it more likely or less likely to be viewed in Utah. Moralists would say the latter, while sociologists would be inclined to the former (since internet porn could be an outlet for other suppressed behaviors in a heavily religious culture).
We used searches for female celebrities as a proxy for porn searches. This is probably a reasonable instrument, since the top female celebrities market accessible sexuality as part of their celebrity.
It will probably come as a surprise to people outside of Utah that Salt Lake City comes up as very, very normal. Internet users in SLC search for things in just about the same proportions as national averages. As a matter of fact, SLC was one of a handful of really normal cities, along with Minneapolis, Providence, and a few others.
So yeah ... Mormons look at porn ... and your neighbors probably do to.
Of course, y'all probably want to know who the horn-dogs are. Here goes: New York (Newark too), southern California (LA, Irvine and SD) and big city Texas (Richardson, and Houston).
The venue was SUU's FASSST Conference (Faculty and Students and Support Services Together). This is a two week conference for freshman - and anyone else who is interested - about all the stuff that goes on around a college campus. We were one of a handful presenting research that is done jointly with undergraduates.