Maybe Apple users are so annoying because they’re really faithful religious acolytes. All the pieces are there:
- a creation myth highlighting the counter-cultural origin and emergence of the Apple Mac as a transformative moment;
- a hero myth presenting the Mac and its founder Jobs as saving its users from the corporate domination of the PC world;
- a satanic myth that presents Bill Gates as the enemy of Mac loyalists;
- and, finally, a resurrection myth of Jobs returning to save the failing company...
Via Kottke.
