Twenty-four years ago, in a grocery store in Minneapolis, I announced to my progressive girlfriend that she was a sucker for buying organic products — that this was just another form of branding, and if she didn’t like capitalism as much as I did, she should know better. Not surprisingly, I was dating someone else a few months later.
Anyway, now there’s a Utah outfit called The Green Polka Dot Box. They specialize in … what else … organic brands.
Here’s A through K:
There’s a managerial economics paper in figuring out why branding is so much more important to organic foods than to non-organic ones.
