Thomas Sowell would call them the anointed:
[The] herd of independent minds
Rosenberg had in mind that what is avant-garde is already mass culture.
I didn’t have the words for it, but I think the first time I recognized this was in 1987-8 when I realized that there was a not-very-nice sameness to all my friends who liked organic produce.
Via Newmark’s Door via Roger’s Rules.
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