Michael Giberson, writing at Knowledge Problem, pointed me to a piece critical of the moral preening over pricing in flooded Calgary.
“Price gouging” is a derogatory term meant to belittle. A more accurate description would be “sustainable pricing” — pricing that ensures supplies are sustainable to meet the demand of future customers.
It’s time we legalized the art of sustainable pricing to ensure critical supplies are readily available for everyone the next time disaster strikes.
I am all for renaming it to sustainable pricing.
Read the whole thing, entitled “5 Reasons Price Gouging Should Be Legal” by Peter McCaffrey.