Gary Silverman draws a great analogy between Hollywood:
There was good news out of Hollywood this week for Hillary Clinton, Jeb Bush and Han Solo. The latest box-office receipts suggest that the public appetite for the old and the familiar is surprisingly robust.
The numbers emerged after Walt Disney tried to do things a little differently during the recently concluded Memorial day weekend. The US holiday marks the unofficial start of summer in this part of the world and Hollywood typically joins in the fun by releasing big-budget sequels such as X-Men: Days of Future Past in 2014 or Fast & Furious 6 the year before.
Last weekend, however, Disney served up Tomorrowland, a fantasy starring George Clooney that featured such novelties as original characters and an original story (albeit with synergistic connections to the attraction of the same name at the company’s theme parks). To create an air of mystery, the studio’s advance marketing campaign kept a tight lid on plot details.
The response was dismal …
And our contemporary political system:
But the truly amazing thing is that all this repetition remains popular with the people and that suggests we need to prepare ourselves for sequels in the White House. I speak as one of the doubters who wondered whether Americans could stomach a presidential campaign in 2016 between the wife of one president, Mrs Clinton, and the son and brother of another, Mr Bush.
Now I’m not so sure. A citizenry that would want to sit through Fast & Furious 7, which opened this year, could probably handle a Clinton Administration 3 or a Bush Administration 4. For all we know, it might even look forward to a star turn by Hillary’s daughter, Chelsea, or Jeb’s son, George P. [emphasis added]
Read the whole thing, entitled “Hollywood learns originality does not pay” in Financial Times.